Google Chrome Website Browser Now Shows Sites Without an SSL/https as “Not Secure”
We are going to cover everything you need to know about an SSL certificate, why it is important for your business and how to install one.
You will find out that it isn’t that difficult to get an SSL certificate installed on your website and it won’t cost you much or in most cases, anything. Operating a business takes a lot of time, effort, and know-how. There are so many aspects of the company that needs your utmost attention on a daily basis; this includes your company website. Many business owners think that once they have a website built, they can publish it and then leave it alone. If your company is building a new website or its first-ever website, it will need an SSL certificate.
An SSL(Secure Sockets Layer)/https certificate is the backbone of our secure Internet and it protects your sensitive information as it travels across the world’s computer networks. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.
Google has started to mark websites that don’t have an SSL/https as “not secure”. Chrome has approximately 47% browser market share, so when this update is rolled-out a significant number of websites will be affected almost immediately.
According to recent HubSpot Research, up to 85% of people will not continue browsing if a site is not secure. In January 2017, Google rolled out a similar update that only applied to sites collecting sensitive information such as passwords or credit card numbers. With that in mind, users are now familiar with seeing this “not secure” warning, and per the research below will often leave a site because of it.