Monthly Archives: January 2018

Jan 27

Top 10 Reasons Why Businesses Should Have a Website

By Cale Loken | Business Website , Website Tips

When it comes to how Americans shop, the internet has shifted many of the aspects. They can search, shop, gain information, and biggest thing of all, compare pricing and products, all at the ease of their fingertips.

So, you would think that the first thing every business owner does would be to create a website, right? Believe it or not, it isn’t. With Americans spending almost $350 billion in online sales during 2015, you would think this is where a business owner would want to be.

Business Should Have a WebsiteWe’re going to give you 10 of the most important reasons a business of any size should have a website:

1) Websites Tell Customers Who You Are and Where To Find you
Regardless what your business is, or how small it is, you need customers and they need know who you are and where to find you. Even if your business is focused on the local surrounding area, a website is important. Over 80% of consumers today use the internet to find a business, local and otherwise, according to a Nielsen study. That means if you don’t have a website, you’re going to be harder to find.

2) Websites Are An Online Brochure and Available 24/7/365
You could spend thousands of dollars having a brochure created and then distribute them, hoping they didn’t get tossed to the side and forgotten about. Or you can have a website built and be there 24/7/365 and found from anywhere in the world. Your customers and potential customers can find out what products and services you offer, what your business range is, possibly your pricing, and how to contact you. The consumers of today like shopping to be easy and fast and that isn’t getting in the car, driving from store to store. Easy and fast is sitting at home, at work, in the car, at a ball game, shopping online. A website offers them a convenient way to shop.

3) Websites Attract Bigger Audiences That Pull In More New Customers
A well-designed website will attract potential customers as they surf the internet, which gives them access to a lot of information and many different products and services. When a business doesn’t have a website, those internet surfers won’t know it exist much less what they offer. A well-designed website will offer something for those who are researching products and services, those who are comparing products or services, and most important, those who are ready to buy.

Continue reading

Jan 16

Why I Created The Business Website Blueprint Course

By Cale Loken | Business Website

Build Your Business WebsiteThanks for stopping by, I appreciate your interest in my blog.

I created Business Website Blueprint to give you, the business owner the ability to create their your own website.  It costs a lot of money to hire a developer, marketing consultant or an agency and it isn’t always clear they are going to give you exactly what you need.

I have worked with businesses for many years on overall digital marketing strategy, website development/design and ranking their site higher in search engines.  Some businesses I have had to turn away, because they just couldn’t afford to pay my $150 an hour rate and I didn’t have a good solution for them, other than to tell them to find someone else cheaper.  I then came up with a solution to the problem.  An online course to show them how to build their own successful website.  WordPress is a great platform, which powers around 30% of the websites currently on the internet.  That number should grow as more businesses are moving to WordPress.  WordPress is not that hard to learn, although you need to know all of the angles to set up a WordPress site correctly and one that is successful.  There are a lot of technical details with WordPress, but in some cases, you don’t need to get bogged down by those technical details.  I show you in this course how to buy a domain, set up hosting and install and work with WordPress.  Can you manage the site yourself after it is built?  5 years ago I would’ve said no, but things have changed and there are reasons why I would agree that in 2018 you can now manage your own site.

Technology and hosting have come a long way in improving the way websites are managed.  Many hosts offer daily backups, fast environments, free SSL certificates and automatic updates.  These are features that offer business owners the ability to manage their own website, instead of paying hundreds of dollars a month to a company to manage their website for them.

I don’t have all of the answers, but I have built a step-by-step guide that can easily be followed to create a successful business website.  You the business owner will see the value in the course, if not, you have 30 days to get a full refund, for any reason, within 30 days, you will get a full refund.

Thanks for your time and I hope you give me the chance to show you how to build your own successful website.