When it comes to how Americans shop, the internet has shifted many of the aspects. They can search, shop, gain information, and biggest thing of all, compare pricing and products, all at the ease of their fingertips.
So, you would think that the first thing every business owner does would be to create a website, right? Believe it or not, it isn’t. With Americans spending almost $350 billion in online sales during 2015, you would think this is where a business owner would want to be.
We’re going to give you 10 of the most important reasons a business of any size should have a website:
1) Websites Tell Customers Who You Are and Where To Find you
Regardless what your business is, or how small it is, you need customers and they need know who you are and where to find you. Even if your business is focused on the local surrounding area, a website is important. Over 80% of consumers today use the internet to find a business, local and otherwise, according to a Nielsen study. That means if you don’t have a website, you’re going to be harder to find.
2) Websites Are An Online Brochure and Available 24/7/365
You could spend thousands of dollars having a brochure created and then distribute them, hoping they didn’t get tossed to the side and forgotten about. Or you can have a website built and be there 24/7/365 and found from anywhere in the world. Your customers and potential customers can find out what products and services you offer, what your business range is, possibly your pricing, and how to contact you. The consumers of today like shopping to be easy and fast and that isn’t getting in the car, driving from store to store. Easy and fast is sitting at home, at work, in the car, at a ball game, shopping online. A website offers them a convenient way to shop.
3) Websites Attract Bigger Audiences That Pull In More New Customers
A well-designed website will attract potential customers as they surf the internet, which gives them access to a lot of information and many different products and services. When a business doesn’t have a website, those internet surfers won’t know it exist much less what they offer. A well-designed website will offer something for those who are researching products and services, those who are comparing products or services, and most important, those who are ready to buy.