Category Archives for "Website Tips"

Aug 05

Making Your WordPress Website Elegant & Clean

By Cale Loken | Website Tips

How Do You Make Your Website Stand Out?

Design Elements are ImportantI would assume since you are looking to build a WordPress site, you have some type of branding. The best way to make a WordPress website look good is to have a consistent look throughout.

Here are the things you should have to make your WordPress website look good:

You should have solid logo for your brand that represents your brands colors and font.

You should have a main color, secondary color, an accent color and font color. I would suggest four main colors, you can have three or five, but don’t have only a couple or too many.

I would find some free stock images that you could use and give them a tint of the main or secondary color you choose, not through the entire site but on at least half of the images on the website.

You should stick to one or two fonts. If you choose two fonts, have one be the header font and the other be your secondary, content, paragraph font.

The main thing to remember is to keep your brand consistent, that is the key to making your website look good and appealing. There are many options to build a logo, choose colors and fonts. We go through all of these things in the Business Website Blueprint course.

Jul 26

Why Your Business Needs an SSL Certificate

By Cale Loken | Website Tips

Google Chrome Website Browser Now Shows Sites Without an SSL/https as “Not Secure”

We are going to cover everything you need to know about an SSL certificate, why it is important for your business and how to install one.

You will find out that it isn’t that difficult to get an SSL certificate installed on your website and it won’t cost you much or in most cases, anything. Operating a business takes a lot of time, effort, and know-how. There are so many aspects of the company that needs your utmost attention on a daily basis; this includes your company website. Many business owners think that once they have a website built, they can publish it and then leave it alone. If your company is building a new website or its first-ever website, it will need an SSL certificate.

An SSL(Secure Sockets Layer)/https certificate is the backbone of our secure Internet and it protects your sensitive information as it travels across the world’s computer networks. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.

Not Secure Message From GoogleGoogle has started to mark websites that don’t have an SSL/https as “not secure”. Chrome has approximately 47% browser market share, so when this update is rolled-out a significant number of websites will be affected almost immediately.

According to recent HubSpot Research, up to 85% of people will not continue browsing if a site is not secure. In January 2017, Google rolled out a similar update that only applied to sites collecting sensitive information such as passwords or credit card numbers. With that in mind, users are now familiar with seeing this “not secure” warning, and per the research below will often leave a site because of it.

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May 22

9 Best WordPress List Building Plugins in 2018

By Cale Loken | Website Tips , WordPress

If you don’t already have an email list for your website, you should probably stop everything you’re doing and start building one right now.

Your mailing list – the list of people who have signed up to receive emails from you – is potentially the most valuable asset in your marketing arsenal, and can help you to increase site traffic, build better relationships and trust with your audience, and ultimately make more money.

Email lists are so powerful because they offer an amazing conversion rate compared to other types of online marketing – in fact, email is 40x more effective than social media for acquiring new customers.

Your list is also totally owned by you and under your control. Google changes its algorithms and sends you back to page 10 of the listings? No worries. Facebook decides to start charging for business pages? Who needs Facebook anyway?

Ok so you’re convinced – you need an email list. But how on earth do you get started at building one?

Fear not, as WordPress site owners are spoiled for choice in terms of list building plugins that will do all the hard work for you so you can sit back and let the sign-ups start flying in!

What Do List Building Plugins Do?

All you need to start building an email list is a simple form on your site to capture a visitor’s name and email.

Plugins make it easy to add this form to your site without any coding required and all the data you collect will be added to your WordPress database for easy export or integration with mailing software.

Effective list building plugins also offer extra features to help improve your conversions such as:

  • Pop-ups, slide-ins, and other eye-catching ways to display your sign-up form
  • Functionality to offer opt-in incentives such as a free e-book
  • Reporting so you can see how well your forms are performing

Looking for a plugin that offers all of this and more? Read on for a summary of some of the best list building plugins for WordPress:

1. Thrive Leads

Thrive Leads is considered by many to be the gold standard of list building plugins and it offers pretty much any feature you could possibly want, along with unlimited customization options.

This is a premium plugin but it’s actually great value for money considering all the functionality that you get, and it’s cheaper than several of the other premium options.

One of the great things about this plugin is that it’s designed specifically for WordPress users by the team behind Thrive Themes, so you know it’s a quality plugin that’s not going to slow your site down like some other generic solutions that aren’t built for WordPress in particular.

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Jan 27

Top 10 Reasons Why Businesses Should Have a Website

By Cale Loken | Business Website , Website Tips

When it comes to how Americans shop, the internet has shifted many of the aspects. They can search, shop, gain information, and biggest thing of all, compare pricing and products, all at the ease of their fingertips.

So, you would think that the first thing every business owner does would be to create a website, right? Believe it or not, it isn’t. With Americans spending almost $350 billion in online sales during 2015, you would think this is where a business owner would want to be.

Business Should Have a WebsiteWe’re going to give you 10 of the most important reasons a business of any size should have a website:

1) Websites Tell Customers Who You Are and Where To Find you
Regardless what your business is, or how small it is, you need customers and they need know who you are and where to find you. Even if your business is focused on the local surrounding area, a website is important. Over 80% of consumers today use the internet to find a business, local and otherwise, according to a Nielsen study. That means if you don’t have a website, you’re going to be harder to find.

2) Websites Are An Online Brochure and Available 24/7/365
You could spend thousands of dollars having a brochure created and then distribute them, hoping they didn’t get tossed to the side and forgotten about. Or you can have a website built and be there 24/7/365 and found from anywhere in the world. Your customers and potential customers can find out what products and services you offer, what your business range is, possibly your pricing, and how to contact you. The consumers of today like shopping to be easy and fast and that isn’t getting in the car, driving from store to store. Easy and fast is sitting at home, at work, in the car, at a ball game, shopping online. A website offers them a convenient way to shop.

3) Websites Attract Bigger Audiences That Pull In More New Customers
A well-designed website will attract potential customers as they surf the internet, which gives them access to a lot of information and many different products and services. When a business doesn’t have a website, those internet surfers won’t know it exist much less what they offer. A well-designed website will offer something for those who are researching products and services, those who are comparing products or services, and most important, those who are ready to buy.

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