Category Archives for "WordPress"

Aug 20

How Do I Build a WordPress Website?

By Cale Loken | Business Website , WordPress

Building a WordPress Website is an Option for Your Business

WordPress is the best CMS out there, it is the best way to build a website for you or your business. 30% of the internet is powered by WordPress and Google wants more of the internet in WordPress. You can create a WordPress website without learning how to code.

Working With WordPressFirst you will need a domain name. – Domain is the “” in the address bar. Domain names are around $10 to $15 a year and can be purchased at many places, but we recommend Namecheap or GoDaddy.

Hosting – Hosting is the land of your website and your website is the home. Hosting is also something that you can purchase at a variety of different places, but we recommend SiteGround and WPEngine. Most hosts have one click installer for WordPress. Most people use a WordPress theme, they are free or cost around $50 to $100 one time. Themes are the most cost effective way to build a WordPress website, building custom is another option but typically out of the normal person or businesses price range.

To learn how to use WordPress, make your site beautiful and successful, check out our course!

WordPress vs Drupal vs Squarespace
Jul 06

WordPress, Squarespace, and Drupal: Which CMS Is Best for Your Site?

By Cale Loken | Business Website , WordPress

Learn the positives and negatives of each platform

By the end of this article, you will learn about three of the most powerful CMS(Content Management System) and which one is best for your business.

We break down the basics, functionality, scability, SEO, price, user and mobile friendliness of each platform.

WordPress, Squarespace, and Drupal are among the top contenders in content management systems and web building. But does one surpass the other in terms of what is best for your website? All three applications offer similar options but each one is unique in its offering. Here we break down the basics of each software and the benefits each offer for your business.

WordPress Basics

WordPress has two versions available to build your website: a self-hosted version and Hosted WordPress. Both applications are open-source, which means that anyone can easily view and modify it. This means your website design options are essentially unlimited.

Most people use the self-hosted version of WordPress,, which is software you install on your own server or web hosting. You’ll also need to register your own domain with this application. Since WordPress is the most common version used, this is the version we’ll focus on. You can learn WordPress and can build anything you want for your business.

With WordPress you have the flexibility to develop your website to its full potential. You have more themes and plugins at your disposal, which can really help you to customize certain aspects of your site such as your blog. If you are a commerce company or blog regularly, WordPress will help you stand out.

A self-hosted website on WordPress allows you own your content and maintain rights to do anything you want with it including sell it, advertise on it, and monetize your site. WordPress powers more than 30% of the websites on the internet and Google wants more of the internet powered by WordPress.

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May 22

9 Best WordPress List Building Plugins in 2018

By Cale Loken | Website Tips , WordPress

If you don’t already have an email list for your website, you should probably stop everything you’re doing and start building one right now.

Your mailing list – the list of people who have signed up to receive emails from you – is potentially the most valuable asset in your marketing arsenal, and can help you to increase site traffic, build better relationships and trust with your audience, and ultimately make more money.

Email lists are so powerful because they offer an amazing conversion rate compared to other types of online marketing – in fact, email is 40x more effective than social media for acquiring new customers.

Your list is also totally owned by you and under your control. Google changes its algorithms and sends you back to page 10 of the listings? No worries. Facebook decides to start charging for business pages? Who needs Facebook anyway?

Ok so you’re convinced – you need an email list. But how on earth do you get started at building one?

Fear not, as WordPress site owners are spoiled for choice in terms of list building plugins that will do all the hard work for you so you can sit back and let the sign-ups start flying in!

What Do List Building Plugins Do?

All you need to start building an email list is a simple form on your site to capture a visitor’s name and email.

Plugins make it easy to add this form to your site without any coding required and all the data you collect will be added to your WordPress database for easy export or integration with mailing software.

Effective list building plugins also offer extra features to help improve your conversions such as:

  • Pop-ups, slide-ins, and other eye-catching ways to display your sign-up form
  • Functionality to offer opt-in incentives such as a free e-book
  • Reporting so you can see how well your forms are performing

Looking for a plugin that offers all of this and more? Read on for a summary of some of the best list building plugins for WordPress:

1. Thrive Leads

Thrive Leads is considered by many to be the gold standard of list building plugins and it offers pretty much any feature you could possibly want, along with unlimited customization options.

This is a premium plugin but it’s actually great value for money considering all the functionality that you get, and it’s cheaper than several of the other premium options.

One of the great things about this plugin is that it’s designed specifically for WordPress users by the team behind Thrive Themes, so you know it’s a quality plugin that’s not going to slow your site down like some other generic solutions that aren’t built for WordPress in particular.

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Feb 23

Why WordPress is Better Than Website Builders

By Cale Loken | Business Website , WordPress

If you’ve decided to build your own website, you may be wondering what’s the best route to go. You’ve probably already figured out that WordPress is the best content management system (CMS) available. But, you’ve probably also considered a website builder like Squarespace or Wix.

Choosing the right platform should be your top priority when establishing your own website. Both WordPress and website builders can be effective tools for building your site. But, I’ll show you why WordPress is better and why I believe it’s the way to go.

What’s the Difference Between WordPress and a Website Builder

WordPress is likely the easiest CMS available on the web, particularly if you have little to no tech experience. A CMS is a software that’s used to create, publish, and manage digital content. While WordPress’s intuitive and user-friendly design makes it great for newbies, it’s also favorited by professionals who work in the digital industry.

It’s also open source, which essentially means that the code is written so that anyone can modify the code. The advantage of this is that a volunteer community of WordPress users and developers are constantly creating, updating, and improving the site.

With WordPress, you can create your own website or blog. The design of WordPress allows you to customize your site through thousands of widgets, plugins, and themes.  In just five minutes time, you can install the WordPress software and create your own web pages, even if you have very little to no tech experience. All it takes is a few clicks.

A website builder is also an easy tool to create and manage your website content, but you have less control to do so. With a website builder, you build your website by dragging and dropping the features you want.

There are no complicated features with a website builder. You just choose your template, modify your layout, upload your content and publish. This sounds wonderfully easy and it is. It’s great for someone who isn’t very ambitious about their website.

The problem lies in that you can’t adjust the code or add plugins to create a more personalized website or experience. You’re stuck with the template you choose and no amendments can be made. Whereas, the design of WordPress allows you to think long-term and make ongoing plans to improve your site.

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Feb 08

Why You Should Use WordPress for your Small Business Website

By Cale Loken | Business Website , WordPress

Are you a savvy small business entrepreneur who realizes the power that lies within digital marketing? Your website presence is an integral part of your business, whether it’s a brick and mortar shop or a digital marketplace.

If you’re wondering what’s the best platform for your small business website, you’ve probably started to research for the answer. We’ll show you why you should use WordPress to maintain your web presence and promote your small business.

Why is a small business website important?

Having a small business website is important to create brand awareness of your product or service. Marketing strategy has always played an important part in promoting one’s business. In today’s world, digital marketing leads the way. The best way to do it is through your own website.

Reaching consumers through your website can lead to customer conversions and sales. The ultimate goal of any small business is to build their customer base. A small business website can do this for you.

Small businesses must have websites to be relevant in today’s digital landscape. More than 90% of consumers research online before making financial commitments. When you consider that 78.6 billion US dollars were spent on e-commerce just during the 3rd quarter of 2017, you can understand why having a web presence is crucial to your business’s success.

A website can establish your credibility in the industry you represent. Your website is often the first place a consumer will learn about your services, products, or mission. Therefore, you want the best CMS to build your website and target consumers.

Why Use WordPress?

WordPress is undoubtedly the most widely used and well known of all the content management systems. In fact, almost 30% of all websites in the world operate through WordPress, which powers a multi-billion dollar global economy.

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Feb 02

Google’s WordPress Vision

By Cale Loken | Business Website , WordPress

More WordPress from GoogleIt’s clear that the WordPress ecosystem is thriving and many are predicting bigger things for the CMS in 2018.

Alberto Medina, who is a Developer Advocate in the Content Ecosystems Team at Google, wrote this on his blog about Google’s interest in WordPress and it’s future.

“At Google we care deeply about the long-term success of the open web: we work on the core technologies and standards that power the web platform, we develop and maintain the Google Chrome browser, and we build tools and frameworks to help developers build amazing experiences on the web — just to name a few. As a result, it shouldn’t come as a surprise that we are also huge fans of WordPress, which enables publishers to easily create and deliver rich web content to users all around the world.
Taking a guess, I would say the above is not a big shock or surprise. However, did you know that Google is also actively engaged and looking for expert WordPress developers to support and accelerate success of the WordPress ecosystem?
Google’s WordPress Vision
The web platform has been evolving rapidly in recent years and it continues to evolve as we speak; the bar for web experiences has been raised significantly. This is reflected by all the buzz around the term Progressive Web Apps, which essentially refers to websites (and web apps) built using the latest capabilities supported by the Web platform; things like Service WorkersPush Notificationsidentity managementsecurity, etc. Similarly, the evolution of the platform defined by the WordPress ecosystem has being evolving as well at an accelerated pace.
The goal of our team is to help bring these two worlds together and work both with the WordPress community and core developers, and the web platform developers to enable amazing user experiences on the web — powered by WordPress.”

This is a pretty amazing testament for WordPress and it’s fans.  I’m exited to see what the future holds for WordPress!