Are you a savvy small business entrepreneur who realizes the power that lies within digital marketing? Your website presence is an integral part of your business, whether it’s a brick and mortar shop or a digital marketplace.
If you’re wondering what’s the best platform for your small business website, you’ve probably started to research for the answer. We’ll show you why you should use WordPress to maintain your web presence and promote your small business.
Having a small business website is important to create brand awareness of your product or service. Marketing strategy has always played an important part in promoting one’s business. In today’s world, digital marketing leads the way. The best way to do it is through your own website.
Reaching consumers through your website can lead to customer conversions and sales. The ultimate goal of any small business is to build their customer base. A small business website can do this for you.
Small businesses must have websites to be relevant in today’s digital landscape. More than 90% of consumers research online before making financial commitments. When you consider that 78.6 billion US dollars were spent on e-commerce just during the 3rd quarter of 2017, you can understand why having a web presence is crucial to your business’s success.
A website can establish your credibility in the industry you represent. Your website is often the first place a consumer will learn about your services, products, or mission. Therefore, you want the best CMS to build your website and target consumers.
WordPress is undoubtedly the most widely used and well known of all the content management systems. In fact, almost 30% of all websites in the world operate through WordPress, which powers a multi-billion dollar global economy.
WordPress commands 76.4% of the market share of all CMS systems, powering over 75 million websites. It’s probably safe to say that digital marketing would not be what it is today without the dominant presence of WordPress. It literally makes the digital landscape go round.
Governments, universities, hospitals, media sites like CNN, Forbes, The New York Times, and Time place a high degree of confidence in WordPress by utilizing their platform. Many businesses in every industry, large and small, trust WordPress to run their sites. It’s a powerful tool that can do great things for your small business as well.
If those facts haven’t convinced you, let’s talk specifically about what WordPress can do for your small business. Here are 10 things to consider:
Hopefully, we’ve provided enough reasons why you should use WordPress for your small business website. Remember, your website is the digital footprint for your business. It’s an important part of your storefront every bit as much as a brick and mortar shop. You need a platform that you can rely on and from where you can reach your customer base. WordPress can do it all. If you want to learn more about how to create a successful, business website using WordPress, check out our online course for assistance.
Marketing Consultant. Minneapolis. I've worked in digital marketing for several years, mainly working with businesses on overall digital strategy, including building and ranking their websites on the first page in search engines. Businesses want to invest in a successful website that ranks well on Google and is easy to add features, content and can be scaled. The problem is that the average hourly rate for a digital marketing consultant is $150. Many businesses don't have a budget to hire a consultant but could do much of the work themselves or by one of their employees if they knew how. That's why I created the Business Website Blueprint course. An easy, step-by-step guide to empower businesses to build their own, successful website.