I would assume since you are looking to build a WordPress site, you have some type of branding. The best way to make a WordPress website look good is to have a consistent look throughout.
Here are the things you should have to make your WordPress website look good:
You should have solid logo for your brand that represents your brands colors and font.
You should have a main color, secondary color, an accent color and font color. I would suggest four main colors, you can have three or five, but don’t have only a couple or too many.
I would find some free stock images that you could use and give them a tint of the main or secondary color you choose, not through the entire site but on at least half of the images on the website.
You should stick to one or two fonts. If you choose two fonts, have one be the header font and the other be your secondary, content, paragraph font.
The main thing to remember is to keep your brand consistent, that is the key to making your website look good and appealing. There are many options to build a logo, choose colors and fonts. We go through all of these things in the Business Website Blueprint course.
Marketing Consultant. Minneapolis. I've worked in digital marketing for several years, mainly working with businesses on overall digital strategy, including building and ranking their websites on the first page in search engines. Businesses want to invest in a successful website that ranks well on Google and is easy to add features, content and can be scaled. The problem is that the average hourly rate for a digital marketing consultant is $150. Many businesses don't have a budget to hire a consultant but could do much of the work themselves or by one of their employees if they knew how. That's why I created the Business Website Blueprint course. An easy, step-by-step guide to empower businesses to build their own, successful website.