Why WordPress is Better Than Website Builders

By Cale Loken | Business Website , WordPress

If you’ve decided to build your own website, you may be wondering what’s the best route to go. You’ve probably already figured out that WordPress is the best content management system (CMS) available. But, you’ve probably also considered a website builder like Squarespace or Wix.

Choosing the right platform should be your top priority when establishing your own website. Both WordPress and website builders can be effective tools for building your site. But, I’ll show you why WordPress is better and why I believe it’s the way to go.

What’s the Difference Between WordPress and a Website Builder

WordPress is likely the easiest CMS available on the web, particularly if you have little to no tech experience. A CMS is a software that’s used to create, publish, and manage digital content. While WordPress’s intuitive and user-friendly design makes it great for newbies, it’s also favorited by professionals who work in the digital industry.

It’s also open source, which essentially means that the code is written so that anyone can modify the code. The advantage of this is that a volunteer community of WordPress users and developers are constantly creating, updating, and improving the site.

With WordPress, you can create your own website or blog. The design of WordPress allows you to customize your site through thousands of widgets, plugins, and themes.  In just five minutes time, you can install the WordPress software and create your own web pages, even if you have very little to no tech experience. All it takes is a few clicks.

A website builder is also an easy tool to create and manage your website content, but you have less control to do so. With a website builder, you build your website by dragging and dropping the features you want.

There are no complicated features with a website builder. You just choose your template, modify your layout, upload your content and publish. This sounds wonderfully easy and it is. It’s great for someone who isn’t very ambitious about their website.

The problem lies in that you can’t adjust the code or add plugins to create a more personalized website or experience. You’re stuck with the template you choose and no amendments can be made. Whereas, the design of WordPress allows you to think long-term and make ongoing plans to improve your site.

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Why You Should Use WordPress for your Small Business Website

By Cale Loken | Business Website , WordPress

Are you a savvy small business entrepreneur who realizes the power that lies within digital marketing? Your website presence is an integral part of your business, whether it’s a brick and mortar shop or a digital marketplace.

If you’re wondering what’s the best platform for your small business website, you’ve probably started to research for the answer. We’ll show you why you should use WordPress to maintain your web presence and promote your small business.

Why is a small business website important?

Having a small business website is important to create brand awareness of your product or service. Marketing strategy has always played an important part in promoting one’s business. In today’s world, digital marketing leads the way. The best way to do it is through your own website.

Reaching consumers through your website can lead to customer conversions and sales. The ultimate goal of any small business is to build their customer base. A small business website can do this for you.

Small businesses must have websites to be relevant in today’s digital landscape. More than 90% of consumers research online before making financial commitments. When you consider that 78.6 billion US dollars were spent on e-commerce just during the 3^rd quarter of 2017, you can understand why having a web presence is crucial to your business’s success.

A website can establish your credibility in the industry you represent. Your website is often the first place a consumer will learn about your services, products, or mission. Therefore, you want the best CMS to build your website and target consumers.

Why Use WordPress?

WordPress is undoubtedly the most widely used and well known of all the content management systems. In fact, almost 30% of all websites in the world operate through WordPress, which powers a multi-billion dollar global economy.

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Google’s WordPress Vision

By Cale Loken | Business Website , WordPress

It’s clear that the WordPress ecosystem is thriving and many are predicting bigger things for the CMS in 2018.

Alberto Medina, who is a Developer Advocate in the Content Ecosystems Team at Google, wrote this on his blog about Google’s interest in WordPress and it’s future.

“At Google we care deeply about the long-term success of the open web: we work on the core technologies and standards that power the web platform, we develop and maintain the Google Chrome browser, and we build tools and frameworks to help developers build amazing experiences on the web — just to name a few. As a result, it shouldn’t come as a surprise that we are also huge fans of WordPress, which enables publishers to easily create and deliver rich web content to users all around the world.

Taking a guess, I would say the above is not a big shock or surprise. However, did you know that Google is also actively engaged and looking for expert WordPress developers to support and accelerate success of the WordPress ecosystem?

Google’s WordPress Vision

The web platform has been evolving rapidly in recent years and it continues to evolve as we speak; the bar for web experiences has been raised significantly. This is reflected by all the buzz around the term Progressive Web Apps, which essentially refers to websites (and web apps) built using the latest capabilities supported by the Web platform; things like Service Workers, Push Notifications, identity management, security, etc. Similarly, the evolution of the platform defined by the WordPress ecosystem has being evolving as well at an accelerated pace.

The goal of our team is to help bring these two worlds together and work both with the WordPress community and core developers, and the web platform developers to enable amazing user experiences on the web — powered by WordPress.”

This is a pretty amazing testament for WordPress and it’s fans.  I’m exited to see what the future holds for WordPress!