Aug 20

How Do I Build a WordPress Website?

By Cale Loken | Business Website , WordPress

Building a WordPress Website is an Option for Your Business

WordPress is the best CMS out there, it is the best way to build a website for you or your business. 30% of the internet is powered by WordPress and Google wants more of the internet in WordPress. You can create a WordPress website without learning how to code.

Working With WordPressFirst you will need a domain name. – Domain is the “” in the address bar. Domain names are around $10 to $15 a year and can be purchased at many places, but we recommend Namecheap or GoDaddy.

Hosting – Hosting is the land of your website and your website is the home. Hosting is also something that you can purchase at a variety of different places, but we recommend SiteGround and WPEngine. Most hosts have one click installer for WordPress. Most people use a WordPress theme, they are free or cost around $50 to $100 one time. Themes are the most cost effective way to build a WordPress website, building custom is another option but typically out of the normal person or businesses price range.

To learn how to use WordPress, make your site beautiful and successful, check out our course!

Aug 05

Making Your WordPress Website Elegant & Clean

By Cale Loken | Website Tips

How Do You Make Your Website Stand Out?

Design Elements are ImportantI would assume since you are looking to build a WordPress site, you have some type of branding. The best way to make a WordPress website look good is to have a consistent look throughout.

Here are the things you should have to make your WordPress website look good:

You should have solid logo for your brand that represents your brands colors and font.

You should have a main color, secondary color, an accent color and font color. I would suggest four main colors, you can have three or five, but don’t have only a couple or too many.

I would find some free stock images that you could use and give them a tint of the main or secondary color you choose, not through the entire site but on at least half of the images on the website.

You should stick to one or two fonts. If you choose two fonts, have one be the header font and the other be your secondary, content, paragraph font.

The main thing to remember is to keep your brand consistent, that is the key to making your website look good and appealing. There are many options to build a logo, choose colors and fonts. We go through all of these things in the Business Website Blueprint course.

Jul 26

Why Your Business Needs an SSL Certificate

By Cale Loken | Website Tips

Google Chrome Website Browser Now Shows Sites Without an SSL/https as “Not Secure”

We are going to cover everything you need to know about an SSL certificate, why it is important for your business and how to install one.

You will find out that it isn’t that difficult to get an SSL certificate installed on your website and it won’t cost you much or in most cases, anything. Operating a business takes a lot of time, effort, and know-how. There are so many aspects of the company that needs your utmost attention on a daily basis; this includes your company website. Many business owners think that once they have a website built, they can publish it and then leave it alone. If your company is building a new website or its first-ever website, it will need an SSL certificate.

An SSL(Secure Sockets Layer)/https certificate is the backbone of our secure Internet and it protects your sensitive information as it travels across the world’s computer networks. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.

Not Secure Message From GoogleGoogle has started to mark websites that don’t have an SSL/https as “not secure”. Chrome has approximately 47% browser market share, so when this update is rolled-out a significant number of websites will be affected almost immediately.

According to recent HubSpot Research, up to 85% of people will not continue browsing if a site is not secure. In January 2017, Google rolled out a similar update that only applied to sites collecting sensitive information such as passwords or credit card numbers. With that in mind, users are now familiar with seeing this “not secure” warning, and per the research below will often leave a site because of it.

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WordPress vs Drupal vs Squarespace
Jul 06

WordPress, Squarespace, and Drupal: Which CMS Is Best for Your Site?

By Cale Loken | Business Website , WordPress

Learn the positives and negatives of each platform

By the end of this article, you will learn about three of the most powerful CMS(Content Management System) and which one is best for your business.

We break down the basics, functionality, scability, SEO, price, user and mobile friendliness of each platform.

WordPress, Squarespace, and Drupal are among the top contenders in content management systems and web building. But does one surpass the other in terms of what is best for your website? All three applications offer similar options but each one is unique in its offering. Here we break down the basics of each software and the benefits each offer for your business.

WordPress Basics

WordPress has two versions available to build your website: a self-hosted version and Hosted WordPress. Both applications are open-source, which means that anyone can easily view and modify it. This means your website design options are essentially unlimited.

Most people use the self-hosted version of WordPress,, which is software you install on your own server or web hosting. You’ll also need to register your own domain with this application. Since WordPress is the most common version used, this is the version we’ll focus on. You can learn WordPress and can build anything you want for your business.

With WordPress you have the flexibility to develop your website to its full potential. You have more themes and plugins at your disposal, which can really help you to customize certain aspects of your site such as your blog. If you are a commerce company or blog regularly, WordPress will help you stand out.

A self-hosted website on WordPress allows you own your content and maintain rights to do anything you want with it including sell it, advertise on it, and monetize your site. WordPress powers more than 30% of the websites on the internet and Google wants more of the internet powered by WordPress.

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May 22

9 Best WordPress List Building Plugins in 2018

By Cale Loken | Website Tips , WordPress

If you don’t already have an email list for your website, you should probably stop everything you’re doing and start building one right now.

Your mailing list – the list of people who have signed up to receive emails from you – is potentially the most valuable asset in your marketing arsenal, and can help you to increase site traffic, build better relationships and trust with your audience, and ultimately make more money.

Email lists are so powerful because they offer an amazing conversion rate compared to other types of online marketing – in fact, email is 40x more effective than social media for acquiring new customers.

Your list is also totally owned by you and under your control. Google changes its algorithms and sends you back to page 10 of the listings? No worries. Facebook decides to start charging for business pages? Who needs Facebook anyway?

Ok so you’re convinced – you need an email list. But how on earth do you get started at building one?

Fear not, as WordPress site owners are spoiled for choice in terms of list building plugins that will do all the hard work for you so you can sit back and let the sign-ups start flying in!

What Do List Building Plugins Do?

All you need to start building an email list is a simple form on your site to capture a visitor’s name and email.

Plugins make it easy to add this form to your site without any coding required and all the data you collect will be added to your WordPress database for easy export or integration with mailing software.

Effective list building plugins also offer extra features to help improve your conversions such as:

  • Pop-ups, slide-ins, and other eye-catching ways to display your sign-up form
  • Functionality to offer opt-in incentives such as a free e-book
  • Reporting so you can see how well your forms are performing

Looking for a plugin that offers all of this and more? Read on for a summary of some of the best list building plugins for WordPress:

1. Thrive Leads

Thrive Leads is considered by many to be the gold standard of list building plugins and it offers pretty much any feature you could possibly want, along with unlimited customization options.

This is a premium plugin but it’s actually great value for money considering all the functionality that you get, and it’s cheaper than several of the other premium options.

One of the great things about this plugin is that it’s designed specifically for WordPress users by the team behind Thrive Themes, so you know it’s a quality plugin that’s not going to slow your site down like some other generic solutions that aren’t built for WordPress in particular.

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Feb 23

Why WordPress is Better Than Website Builders

By Cale Loken | Business Website , WordPress

If you’ve decided to build your own website, you may be wondering what’s the best route to go. You’ve probably already figured out that WordPress is the best content management system (CMS) available. But, you’ve probably also considered a website builder like Squarespace or Wix.

Choosing the right platform should be your top priority when establishing your own website. Both WordPress and website builders can be effective tools for building your site. But, I’ll show you why WordPress is better and why I believe it’s the way to go.

What’s the Difference Between WordPress and a Website Builder

WordPress is likely the easiest CMS available on the web, particularly if you have little to no tech experience. A CMS is a software that’s used to create, publish, and manage digital content. While WordPress’s intuitive and user-friendly design makes it great for newbies, it’s also favorited by professionals who work in the digital industry.

It’s also open source, which essentially means that the code is written so that anyone can modify the code. The advantage of this is that a volunteer community of WordPress users and developers are constantly creating, updating, and improving the site.

With WordPress, you can create your own website or blog. The design of WordPress allows you to customize your site through thousands of widgets, plugins, and themes.  In just five minutes time, you can install the WordPress software and create your own web pages, even if you have very little to no tech experience. All it takes is a few clicks.

A website builder is also an easy tool to create and manage your website content, but you have less control to do so. With a website builder, you build your website by dragging and dropping the features you want.

There are no complicated features with a website builder. You just choose your template, modify your layout, upload your content and publish. This sounds wonderfully easy and it is. It’s great for someone who isn’t very ambitious about their website.

The problem lies in that you can’t adjust the code or add plugins to create a more personalized website or experience. You’re stuck with the template you choose and no amendments can be made. Whereas, the design of WordPress allows you to think long-term and make ongoing plans to improve your site.

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Feb 08

Why You Should Use WordPress for your Small Business Website

By Cale Loken | Business Website , WordPress

Are you a savvy small business entrepreneur who realizes the power that lies within digital marketing? Your website presence is an integral part of your business, whether it’s a brick and mortar shop or a digital marketplace.

If you’re wondering what’s the best platform for your small business website, you’ve probably started to research for the answer. We’ll show you why you should use WordPress to maintain your web presence and promote your small business.

Why is a small business website important?

Having a small business website is important to create brand awareness of your product or service. Marketing strategy has always played an important part in promoting one’s business. In today’s world, digital marketing leads the way. The best way to do it is through your own website.

Reaching consumers through your website can lead to customer conversions and sales. The ultimate goal of any small business is to build their customer base. A small business website can do this for you.

Small businesses must have websites to be relevant in today’s digital landscape. More than 90% of consumers research online before making financial commitments. When you consider that 78.6 billion US dollars were spent on e-commerce just during the 3rd quarter of 2017, you can understand why having a web presence is crucial to your business’s success.

A website can establish your credibility in the industry you represent. Your website is often the first place a consumer will learn about your services, products, or mission. Therefore, you want the best CMS to build your website and target consumers.

Why Use WordPress?

WordPress is undoubtedly the most widely used and well known of all the content management systems. In fact, almost 30% of all websites in the world operate through WordPress, which powers a multi-billion dollar global economy.

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Feb 02

Google’s WordPress Vision

By Cale Loken | Business Website , WordPress

More WordPress from GoogleIt’s clear that the WordPress ecosystem is thriving and many are predicting bigger things for the CMS in 2018.

Alberto Medina, who is a Developer Advocate in the Content Ecosystems Team at Google, wrote this on his blog about Google’s interest in WordPress and it’s future.

“At Google we care deeply about the long-term success of the open web: we work on the core technologies and standards that power the web platform, we develop and maintain the Google Chrome browser, and we build tools and frameworks to help developers build amazing experiences on the web — just to name a few. As a result, it shouldn’t come as a surprise that we are also huge fans of WordPress, which enables publishers to easily create and deliver rich web content to users all around the world.
Taking a guess, I would say the above is not a big shock or surprise. However, did you know that Google is also actively engaged and looking for expert WordPress developers to support and accelerate success of the WordPress ecosystem?
Google’s WordPress Vision
The web platform has been evolving rapidly in recent years and it continues to evolve as we speak; the bar for web experiences has been raised significantly. This is reflected by all the buzz around the term Progressive Web Apps, which essentially refers to websites (and web apps) built using the latest capabilities supported by the Web platform; things like Service WorkersPush Notificationsidentity managementsecurity, etc. Similarly, the evolution of the platform defined by the WordPress ecosystem has being evolving as well at an accelerated pace.
The goal of our team is to help bring these two worlds together and work both with the WordPress community and core developers, and the web platform developers to enable amazing user experiences on the web — powered by WordPress.”

This is a pretty amazing testament for WordPress and it’s fans.  I’m exited to see what the future holds for WordPress!

Jan 27

Top 10 Reasons Why Businesses Should Have a Website

By Cale Loken | Business Website , Website Tips

When it comes to how Americans shop, the internet has shifted many of the aspects. They can search, shop, gain information, and biggest thing of all, compare pricing and products, all at the ease of their fingertips.

So, you would think that the first thing every business owner does would be to create a website, right? Believe it or not, it isn’t. With Americans spending almost $350 billion in online sales during 2015, you would think this is where a business owner would want to be.

Business Should Have a WebsiteWe’re going to give you 10 of the most important reasons a business of any size should have a website:

1) Websites Tell Customers Who You Are and Where To Find you
Regardless what your business is, or how small it is, you need customers and they need know who you are and where to find you. Even if your business is focused on the local surrounding area, a website is important. Over 80% of consumers today use the internet to find a business, local and otherwise, according to a Nielsen study. That means if you don’t have a website, you’re going to be harder to find.

2) Websites Are An Online Brochure and Available 24/7/365
You could spend thousands of dollars having a brochure created and then distribute them, hoping they didn’t get tossed to the side and forgotten about. Or you can have a website built and be there 24/7/365 and found from anywhere in the world. Your customers and potential customers can find out what products and services you offer, what your business range is, possibly your pricing, and how to contact you. The consumers of today like shopping to be easy and fast and that isn’t getting in the car, driving from store to store. Easy and fast is sitting at home, at work, in the car, at a ball game, shopping online. A website offers them a convenient way to shop.

3) Websites Attract Bigger Audiences That Pull In More New Customers
A well-designed website will attract potential customers as they surf the internet, which gives them access to a lot of information and many different products and services. When a business doesn’t have a website, those internet surfers won’t know it exist much less what they offer. A well-designed website will offer something for those who are researching products and services, those who are comparing products or services, and most important, those who are ready to buy.

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Jan 16

Why I Created The Business Website Blueprint Course

By Cale Loken | Business Website

Build Your Business WebsiteThanks for stopping by, I appreciate your interest in my blog.

I created Business Website Blueprint to give you, the business owner the ability to create their your own website.  It costs a lot of money to hire a developer, marketing consultant or an agency and it isn’t always clear they are going to give you exactly what you need.

I have worked with businesses for many years on overall digital marketing strategy, website development/design and ranking their site higher in search engines.  Some businesses I have had to turn away, because they just couldn’t afford to pay my $150 an hour rate and I didn’t have a good solution for them, other than to tell them to find someone else cheaper.  I then came up with a solution to the problem.  An online course to show them how to build their own successful website.  WordPress is a great platform, which powers around 30% of the websites currently on the internet.  That number should grow as more businesses are moving to WordPress.  WordPress is not that hard to learn, although you need to know all of the angles to set up a WordPress site correctly and one that is successful.  There are a lot of technical details with WordPress, but in some cases, you don’t need to get bogged down by those technical details.  I show you in this course how to buy a domain, set up hosting and install and work with WordPress.  Can you manage the site yourself after it is built?  5 years ago I would’ve said no, but things have changed and there are reasons why I would agree that in 2018 you can now manage your own site.

Technology and hosting have come a long way in improving the way websites are managed.  Many hosts offer daily backups, fast environments, free SSL certificates and automatic updates.  These are features that offer business owners the ability to manage their own website, instead of paying hundreds of dollars a month to a company to manage their website for them.

I don’t have all of the answers, but I have built a step-by-step guide that can easily be followed to create a successful business website.  You the business owner will see the value in the course, if not, you have 30 days to get a full refund, for any reason, within 30 days, you will get a full refund.

Thanks for your time and I hope you give me the chance to show you how to build your own successful website.